Essay about Jezebels from The Handmaids Tale - 1412 Words

Margaret Atwood – The Handmaids Tale – Jezebel’s In this essay, I will discuss how the section of â€Å"jezebel’s† (chapter 31-39) contributes to the development of the novel of â€Å"The Handmaid’s Tale† (Margaret Atwood). The term â€Å"jezebel† derives from the Bible, as Jezebel was a woman who conveyed wickedness upon the kingdom of king Ahab. Also, the term jezebel is often used to describe a dissenting woman. The section of â€Å"jezebels† is significant in the novel of the handmaids tale, as it provides different views as to the importance of women, they roles etc, compared to the rest of the novel. This is one point amidst many which I will discuss in this essay. One of the most important issues that the â€Å"jezebels† sequence offers†¦show more content†¦This enables women not to become rebellious of the system, as you can only become rebellious with the power of language. The handmaids in Gilead are also deprived of their identity, as they are the possessions of the commanders, and so are named after they commanders e.g. â€Å"Offred† and â€Å"Offglen†. However, the jezebel sequence approaches the roles of women in a different manner. The club of jezebels demonstrates that men in Gilead approve of casual sex. The men are able to choose whom to have sex with, and the women are capable of having sex with numerous men, all of which are condemned by the society in the preceding chapters. The main reason why Gilead came about was because of sexual freedom and because of pornography and prostitution. The Commander says in chapter 32 that in the previous society sex was â€Å"too easy† and this made sex lose its true meaning creating what the commander says an â€Å"inhibiting feeling† or in other words no real feeling. However, this is exactly what is happening with the club of jezebel’s in which sex is easy to have. Again in jezebels, Atwood shows that in Gilead women are possessions of men. This is highlighted when The Commander takes Offred to the club of Jezebels. The Commander is â€Å"showing off† Offred in front of the other men showing that Offred is of his ownership. In the jezebel sequence The Commander is presented differently from theShow MoreRelatedEssay on The Dystopia in Margaret Atwoods The Handmaids Tale1098 Words   |  5 PagesThe Dystopia in Margaret Atwoods The Handmaids Tale Offred is a Handmaid in what used to be the United States, now the theocratic Republic of Gilead. In order to create Gileads idea of a more perfect society, they have reverted to taking the Book of Genesis at its word. Women no longer have any privileges; they cannot work, have their own bank accounts, or own anything. The also are not allowed to read or even chose who they want to marry. Women are taught that they should be subservientRead MoreSummary Of The Handmaid s Tale 1162 Words   |  5 PagesEnglish Literature Block F 3 September 2015 The Handmaid’s Tale: Moira In the novel, The Handmaid’s Tale, Margaret Atwood examines a conservative society in which women’s rights are completely restricted and women are valued only for their ability to procreate. The world depicted in the novel is an exploration of a possible future, where the former United States is controlled by a warped theocracy called the Republic of Gilead. This dark dystopian tale is seen through the eyes of the narrator, â€Å"Offred†Read MoreThe Handmaid s Tale : Manipulation Of Power1516 Words   |  7 PagesPhotos Popular pages Community Contribute Watchlist Random page Recent changes Manipulation of Power in The Handmaid s Tale 116PAGES ON THIS WIKI View source Comments0 Anna Krainc Prof. Richards Gender in Literature 29 January 2013 Manipulation of Power in The Handmaid’s Tale The Handmaid’s Tale tells the story of a future dystopia where individuals use power from their position in society to manipulate others. The Commander, a high-up in Gilead’s hierarchy, initiates a forbidden, thoughRead MoreCharacter Analysis OfThe Handmaids Tale911 Words   |  4 Pages The Handmaid’s Tale written by Margaret Atwood is a dystopian society, and it takes place in the Republic of Gilead. Most women here have trouble getting pregnant due to unexplained causes. Although unknown, the most likely causes are pollution and radiation. In The Handmaid’s Tale, Margaret Atwood creates Offred, The Commander Fred, and Nick through direct description, action, and reaction. Atwood assigns these indicative colors as â€Å"black, for the Commander, blue, for the Commander’s Wife, andRead MoreTotalitarian Society In The Handmaids Tale By Margaret Atwood934 Words   |  4 PagesIn the book The Handmaids Tale by Margaret Atwood, the story’s s etting takes place in a totalitarian city, in which the government forces their will upon on the citizens and chooses what they will do in the future, especially for women. The decreasing birth rates causes the formation of this civilization, but the reader soon learn that the way the government tries to fix this problem is wrong, as it leads to more problems such as trust issues, and the inability to see others as equal. The charactersRead MoreCritical Analysis Of The Handmaids Tale1229 Words   |  5 Pagesdystopia The Handmaid’s Tale, a woman named Offred feels she is losing control over everything in her life. Offred lives in the Republic of Gilead. A group of fundamentalists create the Republic of Gilead after they murder the President of the United States and members of Congress. The fundamentalists use the power to their advantage and restrict women’s freedom. As a result, each woman is assigned a specific duty to perform in society. Offred’s husband and child were taken away from her and she isRead MoreThe Handmaid s Tale : Are Men And Blame?850 Words   |  4 PagesThe Handmaid’s Tale: Are Men to Blame? Women have been domesticated by men since the beginning of time. This role was given to women changing substantially as the years have gone by. It is still true that today there is a battle for equality of the sexes, and this novel by Margaret Atwood displays the harsh reality we continue to face in this male dominant society. Interestingly enough, this was written and published in the 80s and is still relevant today. Some believe that it is perfectlyRead MoreHandmaid Character Analysis1475 Words   |  6 PagesThroughout most of Margaret Atwood’s The Handmaid’s Tale, Moira is a character who refuses to be beaten down and conform to the new society that Gilead had created. She is one of only characters that is referred to by her real name, and this is because Moira never really becomes a Handmaid like the others. In lieu of the passivity that the other Handmaid’s come to have, she fights back against the new system. Her resistance can be seen not only in her attitude while she is a Handmaid, but in herRead MoreThe Handmaids Tale Essay1215 Words   |  5 Pagesdystopia The Handmaid’s Tale, a woman named Offred feels she is losing control over everything in her life. Offred lives in the Republic of Gilead. A group of fundamentalists create the Republic of Gilead after they murder the President of the United States and members of Congress. The fundamentalists use the power to their advantage and restrict women’s freedom. As a result, each woman is assigned a specific duty to perform in society. Offred’s husband and child are taken away from her and she isRead MoreThe Novel The Handmaid s Tale 1191 Words   |  5 Pageseffect of words, powerless and innocent as they are, depending on the one who combines them can have good and evil outcomes. In the hands of Margaret Atwood, she used her knowledge and different interpretation of words in her dystopian novel The Handmaid’s Tale in a very indirect and devi ous way making her novel a treasure hunt in search of these key words for the understanding of the novel. The novel takes place in Gilead, a very dark future of the United States, governed by a theocratic government

The Mcnaughten Rule Free Essays

The M’Naghten Rule: 1843 Aspects of the Criminal law in Canada are likely to be traced back several hundred years ago, where the legal system was established in England. Criminal law, derived from public law, includes the subject of criminal defenses, and in a narrower sense, the theory of not being criminally responsible on account of a mental disorder. The theory behind this defense can be traced back to England in the 1840’s. We will write a custom essay sample on The Mcnaughten Rule or any similar topic only for you Order Now This era showcased the influential case of Daniel M’Nagthen. Believed to be a paranoid schizophrenic, M’Naghten shot and killed Edward Drummond, Secretary to the British Prime Minister, Sir Robert Peel. M’Naghten was under the delusion that he was being persecuted by Peel who was at the time a strong advocate of the police enforcement system. The case states that Daniel M’Naghten, had shot the Secretary, Edward Drummond, thinking he was Peel and was put on trial for the murder of Edward Drummond. As this stood, M’Naghten pleaded not guilty on the statement that he was mentally ill and having delusions, which had influenced his action to murder Drummond. The court system of England pronounced M’Naghten as not guilty by reason of insanity. The case gave way to the now titled M’Naghten rule claiming that an individual cannot be found guilty on the grounds that he or she is unable to tell the difference between right and wrong (Siegle, McCormick 2010). The M’Naghten rule has set a foundation of defining criminal responsibility and allowed for the introduction of mental disorders and psychological conditions as being able to influence whether or not an individual can be held criminally accountable. There was great public outcry on this verdict which forced the House of Lords to amend the standards for the defense of insanity and resulted in the rule that states: â€Å" every man is to be presumed sane, and that to establish a defense on the grounds of insanity, it must be clearly proved that, at the time of the committing of the act, the party accused was laboring under such a defect of reason, from disease of mind, as not to know the nature and quality of the act he was doing; or if he did know it, that he did not know he was doing what was wrong (8 Eng. Rep. 718 (1843))†. Criticism for the M’Naghten rule arose because it tended to rely entirely on the defendant’s cognitive ability to â€Å"know† right from wrong. Subsequently, there are also questions about what to do with defendants who can differentiate the wrongfulness they committed but can’t control the impulses to commit them. Combined, these factors either emotional or cognitive can make it difficult for defendants to be found not guilty by reason of insanity. Despite the criticisms, the M’Naghten Rule is still widely applied today in both the Canadian and United States legal system. Evolving a greater understanding of applying the â€Å"insanity defense† leads the way to other methods and theories for understanding and defining mental insanity. Looking into the Biological Trait Theory asks the question as to whether or not individuals can be â€Å"born criminal† (Garofalo, 178). It is known that mental disorders are almost, always genetically based, however diagnosing someone, as having a mental disorder, does not define them as a criminal. This is where behaviour and personality characteristics come into play, indicating a criminal nature. Many biological factors, such as body weight and height are incorporated into creating a stereotype of a criminal, a method called somatyping. It is important to take into account the lifestyle of the accused. Many factors such as the home structure, daily routine, nature and nurturing, education, friends, interest all play an impactful role in either noticing an onset of a mental disorder to noticing the beginning of criminal behavior. Some of these characteristics can come into play as well in the Psychological Trait Theory, focusing on the mental aspect of crime. From a psychodynamic perspective, there are two classifications to describe mental disorder, in individuals who struggle with mental anguish and loss of control of their personality. This can manifest in an individual who experiences neurosis or psychosis. Neurosis is described as being on the borderline between reality and the sense of losing control of your personality, and psychosis is the loss of total control leaving them detached from reality. Psychotic behavior is often marked by bizarre episodes of delusion or hallucinations. It can take on many forms, the most common being Schizophrenia. In a broad sense, the person is left with complete loss of thought control or appropriate emotional responses. They can become paranoid, delusional, hallucinate or withdraw completely from reality. As in the M’Naghten case of 1843, Daniel M’Naghten was thought to be a paranoid schizophrenic, which caused or provoked his violent reaction toward Edward Drummond. Due to the many theories and perspectives about the rooting and origins of mental disorders, it is no wonder why there is such a high correlation between crime and mental illness. Many characteristics of mental illness are also very similar to those categorized as being criminal in nature. The authors of â€Å"Clinical predictions of Self-Mutilation in hospitalized patients† stated that mentally ill individuals are more likely to withdraw or harm themselves than to act aggressively towards others (1994), which begins to ask the question if mentally ill individuals are more criminal than those who are not mentally ill. And, do you have to be mentally ill to commit a crime. This is why criminal cases involving mental illness are hard to defend or hard to prosecute. There does not seem to be a simple direct way to interpret the complete science of these theories. In conclusion, criminal behavior as it relates to understanding the relationship to mental illness is an evolving behavioral science. Nearly 170 years after the M’Naghten Rule was established the legal system in North America is still struggling to find the balance at defining mental insanity. There is significant research to establish that people can be born into crime based on their genetics or the environment and that psychotic behavior can lead to irrational thoughts and feelings that provoke people to do terrible things. The question still exists as to whether individuals from any of these perspectives actually understand if they had intent to commit a crime or understand completely that what they did was wrong. How to cite The Mcnaughten Rule, Papers

Marketing Performance How Marketers Drive Profitable Growth

Question: Discuss about the case study of Marketing Performance for How Marketers Drive Profitable Growth. Answer: Introduction: Marketing is based on thinking about the business in terms of customer needs and their satisfaction. According to Twarowska and KƦkol (2013), an effective marketing plan ensures the growth of the product portfolio. In this report, the researcher will present a marketing plan detailing approaches and the marketing mix to accomplish chosen organizational marketing objectives. This marketing pan will starts from the determination of the marketing strategies, evaluating available marketing opportunities, estimated risks and returns after addressing strength and opportunities within the organizations projected capabilities and resources. Woolworths - the company has been chosen for this assignment whose marketing plan is all set to introduce. The company is looking for to start the section of new Home Furnishing products. For the successful launch of these new avenues of their existing product portfolio, Woolworths needs to make marketing strategies, plan the tactics of the marketing to implement an effective marketing plan. Background of the Company: Woolworths Food Group is known for one of the biggest retail grocery companies in Australia. Today, the company is looking for to extend their market opportunities for sustaining the position among consumers of Australia. By the introduction of new home furnishing products through the lower price strategies, Woolworths is all set to plan to provide an improved hassle-free shopping experience. Woolworths has been generated revenue 42.13 billion AUD in 2015, however, the company is concerned about the fact that the European Supermarket chain is on the up and up (Woolworths Online 2016). The saturated market shares of Woolworth indicate that there is a huge need of the extension of the product portfolio for the competitive edge of the company. According to Roy Morgans Supermarket Currency report, Woolworths maintain the largest slice of the pie in terms of the market share, holding 39 percent of the total market share. However, the company has already sensed a stiff competition from the German-based Company Aldi, and other Australian companies like IGA, Coles and many others. This is the right time to improvise the companys ranges of product delivery to achieve the maximum customer satisfaction of the target consumers. Determination of the marketing strategies: Available marketing opportunities: Woolworths is already a renowned retail supermarket organization in Australia. Therefore the product promotion costs may not be high; however, the company needs to aware of the new product offerings to their existing as well as the target consumers. By exploring the home furnishing section within their portfolio, the company needs to assess the available marketing opportunities. Cost: This may be considered positive that cost of the Home Furnishing sections will be low because less effort would be given for new product launch, because the company is already one of the favorite supermarket brands across the Australia. Demand: Recently, people of Australia have shown a lot of interest and demand for unique and stylish home furnishing products, matching with their lifestyle. It is indeed encouraging that rising discretionary incomes of Australian people has improved the average lifestyle and thus the demand of the home furnishing has been increased. Market researchers estimates the annualized growth of 2.3 percent in the home furnishing retail business over the next five years, has increased the market opportunities of Woolworths. Competitors: Entering into the retail home furnishing business, there is a huge opportunity to flourish their new ranges of offering because of the least number of competitors. Most of the retail supermarkets are not selling the home furnishing products at their stores such as Coles, IGA, Aldi and many others. However, Myer is the largest departmental store of Australia and has been synonymous with style and fashion for over 100 years. Generating net sales of over $3.1 billion in FY2013 and having the footprint of 67 stores in the prime retail locations across Australia, this company would be the biggest competitors of Woolworths (Woolworths Online 2016). Apart from Myer, there are many online home furnishing companies which are very popular among customers such as Living Styles, Grays Online, Mydeal.com.au and many others who provides goods at the competitive low prices. In this way, this can be said that there are huge opportunities for Woolworths to expand their product portfolio introducing new ranges of product into their online and offline stores across the nation. Risks: At the initial stage, the operational costs will definitely be high but less amount of risk are associated with these new ranges of product delivery at their stores because the brand is already established in the market. Therefore, there is lesser efforts would be given for product promotion. However, the company needs to improve and expand their warehouse management system. Risks from competitive pressure are comparatively low in Australian market for the range of home furnishing. However, concentrating ranges of home furnishing products starting from the furnishing items for bathroom, bedroom, dining, to kitchen, other home decors need to take time to offer, but the limited product selling would be good option and less risky for the company. Returns: High return can be expected because of the leading position of the company in the retail market. Furthermore, a large section of consumers are willing to invest on their home furnishing products which increases the market expectations among the manufacturers as well. The industry has sustained strong growth over the past five years, primarily encouraged by upbeat sentiments of consumers and growth in real household disposable income. The ongoing trends of product selling through the internet forecast growth of 7.9 percent in 2016-17 bringing revenue up to $169.1 million. Moreover, the trend towards city living has also supported demand for home furnishing products such as curtains, shades, blinds, floor coverings, furniture and decorative accessories as well. Thus a huge return is expected by Woolworths along with shareholders of the company. Strengths and opportunities Strengths: There are several strengths can be identified after analyzing the projected capabilities and resources of Woolworths: Firstly, the company has financial capabilities to lunch the new ranges of products in their retail portfolio section. Being one of the biggest retailers, Woolworths has effectively managed 21.7 percent growth in their sales figure generating $15 billion in the last quarter of 2015 (Woolworths Online 2016). Launching new section of business, therefore, would not be a matter of concern for Woolworths due to financial resources. Secondly, a strong brand name and efficient operations in the market of Australia is another proposed strength of the company. With capturing large section of the market, the company has the competitive advantages. With quality brand and trusted retailing is the biggest strength of the company. Thirdly, the company has a huge human resource capital that is currently associated with the company. Therefore, scarce human capital would not be happened in the long term of their new business. Fourthly, a widely regarded strong, down-to-earth and family oriented company with sound ethical value and a hardworking, responsible culture increases their operational capabilities in the future. Opportunities: Firstly, improving city living and average income has been increasing day by day in Australia. It increases the demand of home dcor or furnishing products in the retail market. Secondly, there is a huge opportunity to extend this new furnishing business in order to having less number of competitors in the market. Thirdly, there is a trend of selling retail products through the online exposure in Australia. Thus, selling home furnishing products by the Woolworths online service is a great opportunity for the company to market their new offerings among woollies. Strategies to increase resources or expertise with Justification: The growing intensity of retail competition due to the emergence of new competitors, formats and technologies as well as the shifts in customer needs has been forcing retailers to devote more attention to long-term strategic planning (Burt, Johansson and Dawson 2016). To introduce new business in their product offerings, Woolworths needs to exploit different strategies to increase their existing resources. There are many marketing strategies are there to increase the growth of the business of Woolworths by expanding resources. Sell more to existing customers- This only be possible if Woolworths work harder to build relationships and absorb more sales staff Attract new customers by initializing more investment in promotion and advertising Channel of existing sales expansion- By the development of the online sales channel, Woolworths can expand their resources. Strategy of new product introduction: Introducing new product to attract new target audiences at the market place is very common strategy. Introducing new technology or use better equipments to increase capacity of the company is another strategy for resource expansion Joint forces/ Strategic alliance: A merger or acquisition combines the best of two companies is another option for expanding the customer base, increasing intellectual capital and delivers operational efficiencies. In this marketing plan, Woolworths has been chosen to offer new products to increase their market shares in the retail industry of Australia. This selection is quite justifiable because the company has already gained the market reputation by selling retail food products into the market since many years. In this context, entering into the new product line is a refreshing option for consumers who can buy food items with the necessary home furnishing items as well. The product promotional costs will also be less because product will be lunched at the stores of Woolworths as well. This strategy is also aligned with the organizations strategic direction of the company. Woolworths Food Group has outlined their three-year strategy to win the trust of its consumers and provides new options to increase consumer spend in order to sell home furnishing products along with food items. This strategic direction also indicates to sell the new ranges of products at the lower price and improves the shopping experience of consumers (Jeanpert et al. 2016). By introducing home furnishing products, therefore, the company does not only increase their market share but also achieve the shareholders confidence by getting more returns in the long run. Development of marketing performance review strategy Marketing performance of the company needs to be assessed for analyzing the growth of the business. There are various methods used to evaluate marketing key performance indicators or metrics (Meredith 2016). After installing the new products into the market by Woolworths, the company needs to assess their marketing performance incorporating significant metric which are as follows: Metrics 1: Brand Lift Brand lift is the metric that generally applied to advertising, but this can just as easily apply to content marketing campaigns as well. The market researcher normally records or identifies a positive shift in terms of consumer perception and awareness (Vargas-Hernndez and Jimenez 2016). This metrics will typically assess the performance of Woolworths in the perspectives of awareness (of the brand, offerings or product), attitudes (consumer opinion related to value, appeal, and quality), recall (remembering ability), favorability (proposed recommendations), and intent (likelihood to purchase). Therefore, Woolworths will records or monitors some of the qualitative records such as repeat visits of the customers at the stores or frequent visits at Woolworths online sites and many others. Metrics 2: Return on Investment Return on investment: By the introduction of the home furnishing business at their ranges of portfolio, Woolworths needs to review the return of investment which is one way of considering revenue in relation to invested capital. The method of evaluating performance of and responses to, the ranges of material of Woolworths from simple calculations measuring return on investment, to comparing with the number of visits to a website or at the stores would be the ultimate measurement metrics of the marketing metrics of the company (McDonald 2013). Metrics 3: Consumer visiting rate: Consumer visiting rate or exit rate is another significant marketing performance metrics for the retail business like Woolworths. These metrics can give the company a sense of whether target consumers are happy with the service or product offerings which is effectively records the visiting consumers among their stores in Australia or contents viewing metrics into one page of the companys site (Burt, Johansson and Dawson 2016). If the visiting rate of consumer has a high exit rate, then it would indicate that Woolworths needs to improve or offer better home furnishing products at the online as well as off-line selling. In this way, Woolworths will develop a marketing performance review strategy for the company, considering marketing metrics to review of organizational performance. Planning of marketing tactics: The launch of a new retail product or ranges of products may seem like its occurring at a single point of time, but the product launch is a far reaching effects. A poor launch may decrease the sales rate or make confused or upset consumers and negative ROI. On the contrary, a perfect product launch could mean more sales, a better bottom line or happy consumers. The following are the important marketing tactics to implement each marketing strategy in terms of various perspectives: Scheduling: It refers an overall process of arranging, controlling and optimizing work and workloads in a specified time. The production managers of Woolworths have decided to launch the new ranges of home furnishing products next within 3 months. This launch schedule is quite rational because the company requires some time to improve the warehouse management system for storage of home furnishing items along with the retail food products (Hawkes 2013). Furthermore, Woolworths needs to aware the entire sales team professional across all stores of the company in Australia so that they can prioritize tasks accordingly. For instance, the on-shelf availability of the home furnishing products such as curtains, floor tiles, designer furniture and other home dcor items and many others so that the company could satisfy each customers demand. In this context, the weekly schedule will be check with the various teams involved so that the company manages expectations; however, it is important to keep the lines of communication open among all parties within the chosen organization. On the other hand, scheduling strategy for advertising is another important consideration shall be planned for. There are three types of scheduling patterns: Continuity: Promoting throughout the year evenly Flighting: Advertise only during some months of the year Pulsing: This is a mix of both flighting and continuity, where the company have base amount of activity and increase activities of media during some period. In this case, the company is planning to implement flighting options for selling home furnishing products both at their stores and through online. Costing: In this marketing plan, the management of Woolworths needs to fix the cost for promotional and distribution effectively. The planning for upfront capital needs to be utilized effectively. Here the company will plan for competitive pricing strategy because consumers may find many choices and are generally willing to shop around to achieve the best price (Thompson et al. 2013). In this case, the pricing strategy shall incorporate outstanding customer service to stand above the competitions. Accountabilities: Assigned duties will be segregated as per the job responsibilities. Woolworths is planning to employ a senior interior designer for guiding the affordable outsourcing the ideas of stylish living for the major city people of Australia (Hollensen 2015). Historically, professional interior design or home dcor business was an expensive affair. However, hiring designer just became affordable who needs to take care to make the entire process standardized and transparent. Furthermore, a lot people shall be incorporated in the new section of their business for deliver better customer services. In this case, the sales and distribution departments must deliver their accountabilities for competitive performances. Persons responsibilities: Sales professionals: Responsibilities shall be taken are as follows: To monitor high customer care standards To identify the current requirements of customers Indentifies the opportunities of the business by determining projection and evaluating their position in the industry, reaching and analyzing the sales options Relationship maintenance with clients by providing support, information, and guidance, reaching and recommending profit and improvement of service Sales managers: Responsibilities shall be taken are as follows: Prepare monthly report by collecting, evaluating and totaling information Maintain standards of quality service by establishing and enforcing standards of Woolworths Contribute in team management by providing efforts by accomplishing related results as required Warehouse Coordinator: Distribute home furnishing goods from warehouse to all stores across the nation Maintain effective communication with the manufacturers of new product goods Sharing effective networks communication across store managers of Woolworths Product distribution after clearing taxations with ethical considerations such as maintaining confidentiality, strong corporate governance and so on. Marketing Plan: A strategically sound marketing plan is required for making the new proposal of home furnishing a successful one. Incorporating all marketing tactics and strategies to increase resources, Woolworths will identify the strategic action steps to turn such strategies into a reality in the marketing plan (Meredith 2016). The following are the proposed tactics of strategic marketing mix for the new plan of Woolworths: Table 1: Strategic Marketing Mix (Source: Created by author) Product: Woolworths group is all set to introduce their new product line Home Furnishing products. The company will sell diverse segments of home furnishing products such as Bed Linen, Living Room, Cushions and Cushion covers, Curtains, Bath Linen, Towels, Items of flooring, Table covers, Kitchen linen aprons and Furnishing Combos and so on. This broad product lines would intend for diverse uses and having different characteristics. The wide ranges of product will surely fulfill the demands of stylish home furnishing lifestyle of Australian consumers. In the strategic product mix, the sales professionals of Woolworths have been targeted these wide ranges of products for city living people across the nation (Festa. et al. 2016). At the introductory stage, Woolworths will give the interior guidance or advices to their customers to make their choices easier. This service will be included as the companys after sales service. Here the changing product tends must be take care by the store managers and sales executives so that on-shelf availability are maintained at all stores of Woolworths. Place: Woolworths will sell their products at the stores situated in major cities of Australia. A sectional department has been designed within all stores of Woolworths, where all items of home furnishing will be displayed. The company has been selected the target market of all city locations across Australia where people are keen to invest lifestyle products. In this section of the marketing mix, the company will consider an effective channel management for distributing their new home furnishing products from warehouse to stores maintaining the Just-in-time approach for the seamless operations. Diagram 2: Place Mix (Source: Created by author) Price: A competitive pricing strategy will be followed in order to sale new products. Though the company may face major competitions from the largest departmental store, Myer, the company will sell their home furnishing products at the least prices during the introductory phase. There is a plan to offer buy to get 1 free for curtains, best lines products ranges for generating more customer responses. This strategy would be apt for selling ranges of home furnishing products at the end of period. On the other hand, the company will give special discount for selected items but of course for within a particular duration. This strategy will be beneficial if the company would offer special discounts at the seasonal basis. However, the company will deliver their goods at the reasonable prices considering the brand status of Woolworths among their consumers. Promotion: New product must be promoted to generate awareness among the target customers (Vemanna and Rao 2016). In this context, the company has planned to promote their products through social media sites such as Google+, Facebook and many others. This direct marketing approach is suitable due to less operational costs are associated with the company. Another unique promotional strategy - Point of Sale and end cap marketing will be used during the introductory phase of the marketing. This method is all about selling products and promoting items in store)s (Bauer et al. 2016). This is suitable promotional option for convenience and impulse. The concerned items of home furnishing products will be placed near the checkout in Woolworths stores and may often purchased by consumer on impulse as they wait to check out. Moreover the company is planned a back-end plan for making this lunch a successful one. Skilled sales people make survey calls to their customers to gather information that can be lat er be used for marketing by asking questions relating to the way the customers feel about the services and products purchased (Korhonen 2016). This strategy is quite apt because the purpose of promoting products serves dual objectives- firstly the company understands the consumers demand and their thinking process and secondly, the company will also striving to provide the best ranges of products at the stores of Woolworths. Justification of marketing plan: This marketing plan contains a rationale with the smart objectives of the company for launching these ranges of products. As mentioned above, the company is looking for to achieve SMART objectives that are as follows: Specific Lunching home furnishing products with the existing product lines Measurable Profitability will be ascertained by recording sales Achievable The company will get highest returns after the completion of 3 years strategy Realistic The company will get 15 percent hike in their sales in the growth phase of this product lifecycle Time scaled This marketing plan will be scaled for the period of 3 months Table 1: SMART objectives of Woolworths (Source: Created by author) As the above mentioned marketing plan proposed, this can be said that the plan contains proper justification in terms of objectives and information that supports the choice of strategies and tactics. As far as the strategy is concerned, the new product line has been introduced. It would be easier for the company to increase their market share because the company is already holding the maximum market share in the retail business and Woolworths is also a known face to the people of Australia. Furthermore, the company is financially stable. It would be affordable for the company if the new home furnishing segments may take time at the initial stage of their life cycle. Therefore, the anticipated profit will be achieved within 3 years is quite justifiable. On the other hand, flighting strategies for the promotion of the home furnishing products of Woolworths is also rationale because there is no need to promote products for the duration of the entire year. The reason is that the company has the brand reputation amongst consumers. Furthermore, the company has the enough workforces, financial strength, and the effective operational strategies that will make the entire marketing plan a successful one. Adjustment of the marketing plan in response to feedback from key stakeholders: Woolworths group is currently holding the leading position and large shareholders are associated with the companys growth in the retail industry of Australia. The company is listed in the ASX and this marketing plan must deliver huge returns to their associated stakeholders. The company will improvise their product delivery maintaining the cordial relationship of consumers, shareholders, employees of the company (Burt, Johansson and Dawson 2016). With the launching of the new product line, the company will collect the feedbacks from their existing customers about the new offerings of the company. Collecting this response from the stakeholders, the company will improve their ranges of products delivery. For instance, the out of shelf availability is a major concern for consumers. Therefore, a seamless product delivery system must be maintained for getting the best favorable responses from the customers. On the other hand, there is a huge requirement of delivering high quality services from the sales professionals. Therefore, the company should be introduced an extra incentive schemes for encouraging their existing consumers. In this way, Woolworths will make a successful marketing plan for the lunch of new product line in their existing product portfolio. References: Bauer, T., Spillecke, D., Freundt, T. and Gordon, J., 2016.Marketing Performance: How marketers drive profitable growth. John Wiley Sons. Burt, S., Johansson, U. and Dawson, J., 2016. International retailing as embedded business models.Journal of Economic Geography,16(3), pp.715-747. Festa, G., Cuomo, M.T., Metallo, G. and Festa, A., 2016. The (r) evolution of wine marketing mix: From the 4Ps to the 4Es.Journal of Business Research,69(5), pp.1550-1555. Hawkes, K., 2013. First principles in developing a Marketing plan.Food New Zealand,13(6), p.19. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Jeanpert, S., Jeanpert, S., Pach, G. and Pach, G., 2016. Successful multi-channel strategy: mixing marketing and logistical issues.Journal of Business Strategy,37(2), pp.12-19. Korhonen, K., 2016. Measuring marketing productivity: A comparative study between fuzzy-set and regression analysis. McDonald, M.H., 2013. Ten barriers to marketing planning.Journal of Product Brand Management. Meredith, L., 2016. Multiple marketing plans: an analytical template.Journal of Business Industrial Marketing,31(4). Meredith, L., 2016. Multiple marketing plans: an analytical template.Journal of Business Industrial Marketing,31(4). Thompson, A., Peteraf, M., Gamble, J., Strickland III, A.J. and Jain, A.K., 2013.Crafting Executing Strategy 19/e: The Quest for Competitive Advantage: Concepts and Cases. McGraw-Hill Education. Twarowska, K. and KƦkol, M., 2013. International Business Strategy-reasons and forms of expansion into foreign markets.Poland: Maria Curie-SkÅ‚odowska University, p.55. Vargas-Hernndez, J.G. and Jimenez, R.A., 2016. Personal Marketing Plan and Its Influence on Employability.RESPONSIBLE MARKETING FOR SUSTAINABLE BUSINESS, p.63. Vemanna, N. and Rao, V.N., 2016. Consumer Behaviour Towards Organized RetailingA Study of Product and Price in the Marketing Mix.International Journal of Scientific Research,4(10). Westwood, J., 2013.How to write a marketing plan. Kogan Page Publishers. Woolworths Online. (2016).Woolworths Supermarket - Buy Groceries Online. [online] Available at: https://www.woolworths.com.au [Accessed 2 Jul. 2016].

Nonprofits That Help Kids Get Into College

College admission, even with a scholarship in tow, can be downright expensive. Regardless of bright personalities and inquisitive minds, many high school graduates never achieve post-secondary degrees because they cant afford the tuition and lack access to support services. Recent data from the National Center for Education Statistics showed that as of 2014, just 52 percent of low-income students were enrolled in four-year colleges, and 57 percent were enrolled in two-year community colleges. This number is substantially lower than that of higher-income students, at 80 and 83 percent enrollment, respectively. With statistics only marginally better than 25 years ago, there is a clear need for change. The price of tuition continues to rise each year, and without assistance, many low-income students will continue to struggle with the cost of college admission. The good news is that nonprofit organizations exist that help students just like you get into and graduate from college, without letting low funds bar the way to success. How to Search for Nonprofits Your first step is to conduct a basic internet search; you could use a search phrase like how to get into college or nonprofits to help with college. Your search should readily turn up organizations designed to put students first, regardless of family income levels. These nonprofit organizations help create strong support groups with other students, and they offer guidance where none has been provided. These organizations are staffed with caring individuals who understand your difficulties and work to give you the support you deserve. They also help seek out scholarships you might have missed and may advocate for eliminating educational barriers. A Look at Nonprofit Assistance Organizations Students know of the connection between income and post-secondary attainment, but all too often they cant make inroads. Nonprofits that help you get into college were founded to bridge the gap between lower funds, student enrollment and degree attainment. Here are just a few nonprofits for you to consider: The Posse Foundation This organization supports students with great potential, inviting them to join a support group – posse – of fellow students through one of its chapter offices. Through this group, students become Posse Scholars and receive a full scholarship to one of the Posse Foundations partner colleges. The organization continues to support students until college graduation. Students must be nominated by a school or community organization with Posse membership. Contact: Local Offices for Posse Foundation OneGoal OneGoal wants every student to succeed, and it recruits teachers to become Program Directors. These teachers receive additional training and work to motivate low-income or struggling students (in their own public schools) to maximize potential via coaching and credit-based OneGoal classes. Struggling students with hidden potential are given first priority to become OneGoal Fellows, where they receive personalized support, best matches for OneGoal partner colleges and college assistance for the first year. Contact: Local Offices for OneGoal College Possible This organization offers support beginning in students junior year of high school, with the Junior Curriculum. The Senior Curriculum serves students in their final year of high school, and the College Curriculum is designed for assistance from college admission to graduation at one of the College Possible partner colleges. Coaches are AmeriCorps members committed to student success. Students not near one of the local offices may be qualified to receive virtual advising through CollegePoint. Contact: Local Offices for College Possible How to Determine If You Qualify Not all nonprofit assistance programs have eligibility requirements set in stone. Some nonprofits work with specific schools and identify students in need, while others support selected metropolitan areas. Other nonprofits may require student nomination first. Your best bet is to reach out to the local offices of each nonprofit organization to inquire about any eligibility requirements or how you can submit your name for assistance. With a little help, you could be one step closer to your dream career. is working with non-profits to bring more accessible college information to all so all students who want to pursue higher education. Love the work many other non-profits are doing to make it easier for students to reach their dreams and make better and more informed college decisions.

How to Recognize a Legitimate College Honor Society

How to Recognize a Legitimate College Honor Society Phi Beta Kappa, the first honor society, was established in 1776. Since then, dozens - if not hundreds - of other college honor societies have been established, covering all academic fields, and also specific fields, such as the natural sciences, English, engineering, business, and political science. According to the Council for the Advancement of Standards in Higher Education (CAS), â€Å"honor societies exist primarily to recognize the attainment of scholarship of a superior quality.† In addition, the CAS notes â€Å"a few societies recognize the development of leadership qualities and commitment to service and excellence in research in addition to a strong scholarship record.† However, with so many organizations, students might not be able to distinguish between legitimate and fraudulent college honor societies.   Legit or Not? One way to evaluate the legitimacy of an honor society is to look at its history. â€Å"Legitimate honor societies have a long history and legacy that is easily recognizable,† according to Hannah Breaux, who is the communications director for Phi Kappa Phi. The honor society was founded at the University of Maine in 1897. Breaux tells ThoughtCo, â€Å"Today, we have chapters on more than 300 campuses in the United States and the Philippines, and have initiated over 1.5 million members since our founding.† According to C. Allen Powell, executive director and co-founder of the National Technical Honor Society (NTHS), â€Å"Students should find out if the organization is a registered, non-profit, educational organization or not.† This information should be prominently displayed on the society’s website. â€Å"For-profit honor societies should usually be avoided and tend to promise more services and benefits than they deliver,† Powell warns. The organization’s structure should also be evaluated. Powell says students should determine, â€Å"Is it a school/college chapter-based organization or not?  Must a candidate be recommended by the school for membership, or can they join directly without school documentation?† High academic achievement is usually another requirement. For example, eligibility for Phi Kappa Phi requires juniors to be ranked in the top 7.5% of their class, and seniors and graduate students must be ranked in the top 10% of their class. The members of the National Technical Honor Society may be in high school, tech college, or college; however, all students need to have at least a 3.0 GPA on a 4.0 scale.   Powell also thinks it is a good idea to ask for references.  Ã¢â‚¬Å"A list of member schools and colleges should be found on the organization’s website – go to those member school web sites and get references.† Faculty members can also provide guidance.  Ã¢â‚¬Å"Students who have concerns about the legitimacy of an honor society should also consider talking to an advisor or faculty member on campus,† Breaux suggests. â€Å"Faculty and staff can serve as a great resource in helping a student determine whether or not a particular honor society’s invitation is credible or not.† Certification status is another way to evaluate an honor society. Steve Loflin, past president of the Association of College Honor Societies (ACHS) and CEO founder of The National Society of Collegiate Scholars, says, â€Å"Most institutions value ACHS certification as the best way to know the honor society meets high standards.† Loflin warns that some organizations aren’t true honor societies. â€Å"Some of these student organizations are masquerading as honor societies, meaning they use ‘honor society’ as a hook, but they are for-profit companies and do not have academic criteria or standards that would meet the ACHS guidelines for certified honor societies.† For students considering an invitation, Loflin says, â€Å"Recognize that non-certified groups are potentially not transparent about their business practices and can’t deliver the prestige, tradition and value of certified honor society membership.†Ã‚  The ACHS provides a checklist that students can use to evaluate the legitimacy of a non-certified honor society. To Join or Not to Join?   What are the benefits of joining a college honor society? Why should students consider accepting an invitation? â€Å"In addition to the academic recognition, joining an honor society can provide a number of benefits and resources that extend beyond a student’s academic career and into their professional lives,† Breaux says. â€Å"At Phi Kappa Phi, we like to say that membership is more than a line on a rà ©sumà ©,† Breaux adds, noting some of the membership benefits as follows: â€Å"The ability to apply for a number of awards and grants valued at $1.4 million each biennium; our extensive award programs provide everything from $15,000 Fellowships for graduate school to $500 Love of Learning Awards for continuing education and professional development.† Also, Breaux says the honor society provides networking, career resources, and exclusive discounts from over 25 corporate partners. â€Å"We also offer leadership opportunities and much more as part of active membership in the Society,† Breaux says. Increasingly, employers say they want applicants with soft skills, and honor societies provide opportunities to develop these in-demand traits. We also wanted to get the perspective of someone who is a member of a college honor society. Darius Williams-McKenzie of Penn State-Altoona is a member of Alpha Lambda Delta National Honor Society for First-Year College Students. â€Å"Alpha Lambda Delta has impacted my life tremendously,† Williams-McKenzie says. â€Å"Ever since my induction into the honor society, I have been more confident in my academics and in my leadership.† According to the National Association of College and Universities, potential employers place a premium on career readiness among job applicants. While some college honor societies are only open to juniors and seniors, he believes it’s important to be in an honor society as a freshman. â€Å"Being recognized by your colleagues as a freshman because of your academic achievements instills a confidence in you that you can build upon in your collegiate future.† When students do their homework, membership in an honor society can be quite beneficial. â€Å"Joining an established, respected honor society can be a good investment, since colleges, universities, and company recruiters look for evidence of achievement in the applicant’s documentation,† explains Powell. However, he ultimately advises students to ask themselves, â€Å"What is the cost of membership; are their services and benefits reasonable; and will they boost my profile and help in my career pursuits?

Important Facts About Quebec City, Canada

Important Facts About Quebec City, Canada Located on the banks of the St. Lawrence River, Quà ©bec City is the capital city of Canadas Quà ©bec province. Known for its classical architecture and a distinctive European feel, like most of the province, Quà ©bec City (Ville de Quà ©bec) is the second most populous city in the province after Montreal and the eleventh most populous city in Canada. The Historic District of Old Quà ©becs fortified city walls are the only ones of their kind left standing in northern North America, and in 1985, were designated a UNESCO World Heritage Site. Quà ©bec Citys Early History Quà ©bec City was the first city in Canada  to be established with the goal of becoming a permanent settlement rather than a commercial outpost such as St. Johns, Newfoundland, or Labrador and Port Royal, Nova Scotia. In 1535 the French explorer Jacques Cartier built a fort where he remained in residence for a year. He returned in 1541 to build a permanent settlement, however, it was abandoned in 1542. On July 3, 1608, Samuel de Champlain founded Quà ©bec City, and by 1665, there were over 500 residents. In 1759, Quà ©bec City was taken over by the British who controlled it until 1760, at which time, France was able to regain control. However, in 1763, France ceded New France- which included Quà ©bec City- to Great Britain. The Battle of Quà ©bec took place during the American Revolution as part of an effort to liberate the city from British control but the Revolutionary troops were defeated. This resulted in the splitting off of British North America. Instead of Canada joining the Continental Congress to become a part of the United States, it remained under British authority. Around this same time, the United States began to annex Canadian territory. The land grab precipitated the construction of the Citadel of Quà ©bec which was begun in 1820 to help stave off the American incursion. In 1840, the Province of Canada was formed and the city served as its capital for several years. In 1857, Queen Victoria chose Ottowa to be the capital of Canada in edging out Quà ©bec City, which then became the capital of the province of Quà ©bec. Population, Economy, and Culture Today, Quà ©bec City is one of Canadas largest cities. As of 2016, it had a population of  531,902,  with 800,296 concentrated in its metropolitan center.  Most of the city is French-speaking. Native English speakers represent only 1.5 percent of the citys population. The city is divided into 34 districts and six boroughs. In 2002, several nearby towns were annexed to accommodate growth. Most of the citys economy is based on transportation, tourism, the service sector, and defense. Quà ©bec Citys main industrial products are pulp and paper, food, metal and wood items, chemicals, and electronics. As the capital of the province, the provincial government is one of the citys biggest employers. Quà ©bec City is one of the most visited places in Canada. Tourist flock to its various festivals, the most popular being the Winter Carnival. The city also boasts a host of historic sites, including Citadel of Quà ©bec, as well as and numerous museums. Geographic Features and Climate Quà ©bec City is located along Canadas St. Lawrence River near the confluence with the St. Charles River. Due to its location along these waterways, most of the area is flat and low-lying. However, the Laurentian Mountains north of the city offer increased elevation. The citys climate is generally characterized as humid continental but as it borders several climate regions, the overall climate of Quà ©bec City is considered variable. Summers are warm and humid, while winters are extremely frigid and often windy. The average high temperature in July is 77 °F (25 °C), while the average January low is 0.3 °F (-17.6 °C). Average yearly snowfall is about 124 inches (316 centimeters)- one of the highest amounts in Canada.

Evaluation of the Queens Head Hotel Strategy Essay

Evaluation of the Queens Head Hotel Strategy - Essay Example Future recommendations for food and beverage operation will be provided and then advice Cullum about converting the other hotel restaurants in the group to a Giuseppe’s using the situation analysis as well as academic references to support the findings. Queen Head generates high revenue from providing food and beverage services to their customers. O’fallon and Rutherford (2011) noted that food and beverage is a term that is used in the hospitality industry to describe items in banquets and outside catering services. The department of food and beverage consists of kitchens, internal and external catering, restaurants, room service, and internal and external banqueting. The hotel requires a huge quantity of various staff members to cater to the needs and services of the customers outside and inside the hotel in order to facilitate the smooth running of the business. Developing a positive image on Facebook and other social media activities strengthens the food and beverage operations, as they are able to target many customers especially the middle-aged who frequently need to meet friends and hang out in the best restaurants. Giles-Gash family who operates about ten ventures in Southwestern part of England own Queens Head hotel. The hotel has a 50-cover restaurant, 50 bedrooms, a leisure complex, and a bar. Cullum is the younger son of the Giles-Gash who joined the business after completing his hospitality degree. Strianese et al. (2012) noted that the hotel provides a spectacular setting with its 16th Century fireplaces and bespoke chandeliers. They have a live performance venue where their customers can dance all night during the DJ nights. Cullum made a lot of money after taking over Giuseppe’s businesses as lots of profits were made during the first few months when the restaurant was new and it developed loyal customers during that period hence hope for more productivity. Hill et al. (2010) defined the trading position as the number of securities borrowed or owned by dealers or individuals. Queens Heads mainly deals with the hotel and restaurant business where they provide different traditional British cuisines to their customers and hold various events such as weddings and funeral teas.  

Dangerous chemicals allowed by the FDA to be included in human and Research Paper

Dangerous chemicals allowed by the FDA to be included in human and animal foods - Research Paper Example as been documented to have allowed the use of harmful toxins to be used in human as well as animal food, which is likely to cause disastrous health outcomes, often leading to death. Although the exact number of harmful chemicals allowed by the FDA cannot be determined with accuracy, a comprehensive list of such chemicals is included as Appendix A. Three of the most potentially hazardous of the chemicals from the list (see appendix) Bisphenol A (BPA), Butylated hydroxyanisole (BHA) and Ractopamine - are linked to disastrous health outcomes, often leading to death. The FDA should, therefore, ban these chemicals, from use in human and animal food products, in order to uphold the general principle of safeguarding public health and prevent the large scale destruction that the presence of such harmful toxins can cause. Bisphenol A (BPA), Butylated hydroxyanisole (BHA) and Ractopamine are three of the several dangerous chemicals which are allowed by the FDA to be used in human and animal food, which are documented to have disastrous consequences when consumed, often leading to death, and hence need to be banned with immediate effect. The development in technology and the subsequent advancement in agriculture have both led to a dramatic rise in use of chemicals, particularly in the developed nations. Over 80,000 harmful chemicals are now made available commercially, and are regularly being used in agriculture and animal husbandry. Such potentially toxic chemicals which are known to enhance the productivity and hence the economical gain, and hence their drastic impact on human and animal life has been largely ignored (Erickson, 20093). Several of the toxic chemicals which are routinely used in agriculture as well as fed to livestock, have been proven to cause disastrous effect on human as well as animals, sometimes often leading to death. However, regardless of studies and researches which point towards their harmful influence on our lives, the use of such toxins

Exploratory Research Assignment Essay Example for Free

Exploratory Research Assignment Essay Canadian’s first choice for an alcoholic beverage? Beer. Not only is beer a refreshing beverage on a hot, sunny day, it plays a big part in the Canadian heritage. The overall beer consumption over the years has been steady, however with increased competition, it is becoming harder for Canadian breweries to keep up with market trends. Hence, all the major Canadian breweries have been merged with or acquired by the international giants. The competition is rising not only between beer brands, but also within beverage types. Wine consumption in Canada has been increasing substantially. Consumers are always looking for something new and exciting, but at the same time, something they can relate to. â€Å"A key point for success is to bring differentiation while still retaining a recognizable and familiar aspect†(t). Another obstacle the brewing industry is facing is the wrong perception consumers have about beer and its effect on weight and overall health. â€Å"Beer belly†, for example is just a myth. It is vital for companies to educate consumers about the true nutritional value of beer to avoid wrong perceptions and lose consumers to other beverages that seem more calories cautious. Research Objective This report outlines current trends as well as opportunities and threats to the Canadian Brewing Industry. The results were interpreted based on the research conducted on the three major brewing companies: Heineken N. V. , Sleeman Brewery Ltd. , and Molson Coors Brewing Co. We identified and compared these breweries in terms of the background, consumer’s opinions and strategic issues the companies are currently facing. Finally, the recommendations provided outline the possibilities for improvement and growth of the industry if the appropriate changes are undertaken. Research Method This research was conducted based on North American population through trend analysis. The articles were chosen based on relevancy and the date of publication, 2008 and above. The main areas of research were: history of the company, social media impact, strategic issues and opportunities. The focus was on the most recent news and events that affected the company as well as the entire industry. Company Information Heineken N. V. was founded in 1873 in Netherlands and has become the world’s most international brewer (Heineken, 2013). It operates in Western Europe, Central and Eastern Europe, Africa and the Middle East, The Americas, and Asia Pacific. The company is keen on contributing to a sustainable future. Their strategy is based on the four focus areas: conserving water, decreasing CO2 emissions, responsible agriculture, and responsible consumption. Heineken also believes that innovation is key to future success. The Heineken Ignite beer bottle is their new invention. It is replete with LEDs and motion sensors, â€Å"which let it light up with various effects when drinkers knock bottles to say cheers with someone or take a sip†. The LEDs could also be synchronized with music and activated by light sources. (d) Founded in Guelph, Ontario in 1834, Sleeman Breweries Ltd. became a leading brewer and distributor of premium beer in Canada. (b) Their success came from â€Å"turn-of-the-century† beer recipes and the passion that continues to drive the company to this day. Sleeman’s trademark is their unique clear bottle. In the recent lawsuit against Dead Frog Brewery that uses a similar clear bottle design, John Sleeman, CEO, said: Sleeman will always vigorously defend its trademarks, especially where my familys heritage is concerned. (c) Sleeman Breweries Ltd. was bought out by Sapporo in 2006, however the Japanese firm kept the Sleeman name and business intact because of the intrinsic value that it holds. (e) Molson Inc. is the oldest brewery in North America, established in 1786(a). In 1978, the company bought into sports and entertainment industry, purchasing â€Å"a share in the Montreal Canadie ns and the Montreal Forum, as well as hosting Molson Hockey Night in Canada†(a). Their advertising campaign has always been based on the â€Å"beer-sports† connection, trying to establish that beer and hockey are two defining elements of the Canadian identity. (f) After merging with Coors, Molson Coors Brewing Co. became 5th largest brewer in the world. Below is a comparison table of the three above-mentioned companies, in terms of 2012 sales, place of origin, current position in the market, types of beer offered in Canada, sports associations, and company slogans. Heineken is the most known international beer brand, â€Å"when in doubt, order a Heineken†. But the recent feedback from the consumers shows that Heineken is over-rated. It’s characteristic skunky taste is the result of the green bottles it’s served in. The UV rays break down the hop compounds, which is why the beer tastes different when served from the bottle compared to tap. Heineken however is not ready to let go of their notorious green bottles since that would make it harder to identify the beer, which in turn will hurt the company’s bottom line. Sleeman is known for its flavorful body and clean taste (no skunkiness). Some find it too sweet, others enjoy it. The benefit that Sleeman has over its competitors is that is offers different types of craft beer that other breweries don’t. From fruity India Pale Ale to chocolaty Fine Porter, Sleeman wants to create a long lasting relationship with those, who have an appreciation for beer. However, Sleeman is not as active in the Social Media world as Heineken and Molson are with their catchy commercials and Facebook pages. Molson Canadian was voted #2 in AskMen, men’s online magazine. Be it a hockey game, a backyard bbq or a camping trip, Molson Canadian is what the young generation automatically reaches for, due to Molson’s heavy advertising that incorporates those themes. â€Å"Camping essentials. Lots of firewood and Molson Canadian†- was posted on Twitter along with a picture of a truck loaded with firewood and cases of Molson Canadian. Key trends, opportunities and threats Although beer continues to dominate the market of alcoholic beverages, (c)beer consumption is declining in the U. S. and Europe, the source of two-thirds of Heinekens profits, because of tougher drunk-driving laws and a growing appreciation for wine†. The fact is that beer is not seen as a â€Å"fancy drink† that you indulge in, it is time to change that. Companies must start educating consumers about the differences between various types of beer, beer and food pairings, in order to create a better appreciation for the beverage. Another obstacle the brewing industry has to overcome is the â€Å"beer belly† myth. Consumers are becoming more health cautious and many believe that beer is detrimental to weight loss and health in general. The fact is, beer is fat-free, cholesterol-free and low in carbohydrates. Beer is made from hops, barley and wheat, so the beverage contains many nutrients such are: vitamins A, C B6, folate, thiamin, riboflavin, niacin, zinc, iron, and calcium. Beer also contains antioxidants and is high in fiber. Those who choose lighter beers in hopes of reducing their caloric intake, are also missing out on all the nutrients the beer holds. Drinking beer in moderation also reduces the risk of heart disease and stroke, diabetes, rheumatoid arthritis, bone fractures and osteoporosis, kidney stones, digestive ailments, gallstones, and physical ailments affecting the elderly. Beer can be part of a balanced diet and a healthy, active lifestyle. The key is moderation. (brewers association One of the big trends for summer 2013 is light and flavored beer with the hope to appeal more to women, and Molson Canadian is on top of it. Their new line of beer, Molson Wheat, is made with all-natural ingredients; â€Å"the unfiltered wheat lager delivers a hint of malt, balanced by the fruity character of just-ripened bananas†. Molson is also going to introduce Molson Canadian Cider made from 100% Canadian apples and champagne yeast. On the other spectrum, craft beer is also the category that will experience growth, thus Sleeman should undergo a positive turnaround in the near future. The current debate over wider retail distribution of alcoholic beverages is becoming more evident, and more changes and pilot programs are being tested to potentially expand product availability beyond liquor stores. â€Å"In 2013, the province of Ontario – the largest alcoholic drinks market in Canada will become LCBO or Liquor Control Board of Ontario Express stores-within-stores at 10 grocery supermarkets. The Manitoba Liquor Control Commission has also been testing the Liquor Mart Express store within a Canada Safeway supermarket in Winnipeg as of 2012† (Euromonitor International, 2013). Wider retail distribution will definitely create more opportunities for product marketing and retailer distribution, potentially giving more opportunities for smaller local wineries, breweries and distilleries to bring their products to the market (Euromonitor International, 2013) Study Implications and Recommendations There are four main concepts derived from this research: * Perception of beer * Health implications * Competition * Innovation In order to stay competitive, the above 4 concepts must be exercised interchangeably. The brewing industry has a lot of room for improvement and growth. The improvement must begin from changing the consumers’ perspective about beer in order to create a lasting relationship. An ongoing education about beer and beer consumption is also something that can change consumers’ perceptions and preferences. In order to stay competitive, one must â€Å"bring differentiation while still retaining a recognizable and familiar aspect†(t). Social Media is a powerful tool that must be utilized in order to reach consumers as well as to learn about consumer behavior and generate feedback. Study Limitations and Directions for Future Research I found the most credible sources were the company’s websites, Business and Company Resoucre Centre and Global Market Information Database (GMID). The least credible was Wikipedia (was not included in this research paper) since some of the information was not accurate and up do date. Canadian Business and Current Affairs, I found to be the least up to date and least helpful. There is much more research that could be conducted in regards to this topic- alcohol regulation, exporting tariffs, cross marketing strategies, etc. The above research should be used as a foundation for the in depth analysis of the brewing industry of Canada.

lighthod The Epiphany in Joseph Conrads Heart of Darkness :: Heart Darkness essays

The Epiphany in Heart of Darkness   In The Heart of Darkness by Joseph Conrad, Marlow experiences an epiphany, a dramatic moment in which he intuitively grasps the meaning of a situation. Marlow's epiphany begins when Marlow's helmsman was killed in an attack by savages as they were progressing up the Congo between the central station and the inner station. Marlow had a realization about the darkness within man's soul. His helmsman, whom Marlow viewed with a kind of partnership, was killed by the natives sent by Kurtz, and his body fell bleeding upon Marlow's feet. In that moment, Marlow begins thinking about the evil which is involved in the entire ivory trade operation, and which he later finds Kurtz is engulfed in. Marlow immediately removes his bloodied shoes and throws them overboard. This can be seen as an action showing how Marlow wanted to remove himself from all of the violence, bloodshed and evil of the ivory trade he was involved in. Marlow continues to grasp the essential nature of man's heart of darkness later on in the story when he is conversing with Kurtz in the woods. There, he "struggled with a soul." Marlow's mind set changes from seeing all of the glory and profit involved in the ivory trade, to also seeing the horribly evil involved, the death and destruction. Almost every other white in the ivory trade is in it for profit, as Kurtz was. When asked, one of the men who traveled into Congo said he was in it "just for the money, of course." Marlow realizes that, in Kurtz's operation especially, there is much evil involved. The darkness had "got into his veins, consumed his flesh, and sealed his soul to it own by the inconceivable ceremonies of some devilish initiation." Powers of darkness had "claimed him for their own." Kurtz was reported to "preside at certain midnight dances ending with unspeakable rites, which-as far as I reluctantly gathered from what I heard at various times -were offered up to him." All of theses show how Kurtz allowed himself to become engulfed in evil and darkness. The significance of this change in Marlow is that Marlow realizes that within every man there is a heart of darkness, which can overtake a man as it did to Kurtz.

A Portfolio Reflection of Three Teaching Strategies and There Usage Essay

This writer has been teaching for the past twelve years; the introduction came at the University of the West Indies, Cave Hill Campus after graduating with a BSc. in Sociology and Politics where I first started tutoring in Introduction to Caribbean Politics and Sociology in the undergraduate programme. After three year of working in administration full-time and tutoring part-time, I decided that desk work was not for me as I felt as though I would go out of mind (literally, as the job held no challenges for me and there was no prospects of promotion to anything else but more ‘paper pushing’. To that end I applied to a number of universities in the United Kingdom and was successful. While studying in the United Kingdom for my Masters of Science in Criminology and Criminal Justice, I taught English as a Foreign Language to French and Italian students that summer in 1999. On return from the United Kingdom n September 1999, I started teaching in the Division of General/Continuing Education where I taught Caribbean Politics & Society, Ethics and Citizenship (Cores) and Introduction to Sociology (Elective) to the general college student population; and resume tutoring in the Department of Government, Sociology and Social Work in the Faculty of Social Sciences, Cave Hill Campus. In April 2000 I started teaching in the Division of Commerce in the Department of Government and Political Studies and have since become the Head of the Department with responsibility for the Politics programme. During the summer of that year I lectured Introduction to Sociology in the Summer School Programme. I was asked to design a course for the Regional Police Training Centre to replace a previous course; this was called The Sociology of Crime and I was asked to teach the same. My interest in teaching also led me to create a number of courses at the college and one such course, The Sociology of Crime (Corrections Aspect) was adopted by the Training Division for an accelerated training course 2 for Prison Officers at Her Majesty’s Prisons; this I was also co-opted to teach as well. To date I remain the Head of Department, Government and Political Studies and I am a part-time lecturer/tutor in FOUN 1301 – Law, Governance, Economy and Caribbean Society at the Cave Hill Campus, a part-time lecturer in Drugs and Society (Summer School Programme), a part-time Tutor at the Regional Police Training Centre and Her Majesty’s Prisons Dodds. The portfolio has been defined as â€Å"a systematic and organised collection of evidence used by the teacher and student to monitor growth of the student’s knowledge, skills, and attitudes in a specific subject area† (Blake et al. 1995). Others (DeBruin-Parecki, et al. , 1997) have provided a more contemporary view which envisions the portfolio as â€Å"a purposeful, collaborative, self-reflective collection of student work generated during the process of instruction†. This paper is intended to help the writer to systematically gauge her progress toward the teaching profession by developing a portfolio. More importantly, it is intended to help other teacher candidates think reflectively on their decisions and experiences. Institutions of higher learning across the nation are responding to political, economic, social and technological pressures to be more responsive to students’ needs and more concerned about how well students are prepared to assume future societal roles. Faculty are already feeling the pressure to lecture less, to make learning environments more interactive, to integrate technology into the learning experience, and to use collaborative learning strategies when appropriate. The emphasis of learning to learn in curriculum reform has signaled to teachers to adopt student-centred strategies of teaching and different modes of assessment. The basis for the foregoing can be found in the Ministry of Education White Paper on Education Reform (1995). During the researcher’s years of teaching she has observed some unfavourable social skills being displayed by students in the classroom. Simple courtesies such as sharing or 3 saying â€Å"good-morning† appear to be disappearing from the habits of some students. This is symptomatic of the serious underlying problems in our society that need to be addressed urgently. The regularity with which some reference is made to the conduct of our youth, whether it is by teachers, parents, the media or society as a whole is disconcerting. If not curbed, these children take negative behaviours into their adult lives and this can be detrimental to the society as a whole. Cooperative/collaborative learning, portfolio assessment and problem solving/critical thinking, as an alternative assessment, are increasingly being used in higher education facilities around the world and here at the Barbados Community College, specifically in the Department of Government and Political Studies. Before embarking on this course of study, much of the knowledge this writer operated with and under was done based on what was never wanted as a student, the old way of mere â€Å"pallaring†. Notably, the change from listening to teachers teach and answering examination questions to taking the initiative to learn and demonstrating competence with self-selected evidence is a great challenge to the students. This paper first discusses the various constraints and difficulties of using, cooperative/collaborative learning, portfolio and problem solving/critical thinking as assessment and instructional strategies. The paper concludes with a discussion of the implications for successful use of these three strategies as a useful form of teaching and assessment can be measured at the same time. Included in this paper will be examples of artefacts of each teaching strategy along with a rationale and description of teaching strategy. It can be asserted that many students find the transition into Higher Education quite difficult, particularly if they have not studied for some length of time; also coming from the high school environment the same is obtained as many of these students have been ‘spoon fed’ and find it hard to adopt the new mode of teaching. It is against this backdrop that the writer layout this paper reflecting on various teaching strategies, namely Cooperative/ Collaborating Learning, Portfolios, and Problem Solving/Critical Thinking. Teaching strategies can be defined therefore as ways in which instructional material and activities are presented and conducted in an effort to meet the needs of every student. Notably, teaching strategies will vary from tutor to tutor and is usually based upon which method/strategy (ies) a particular tutor is most at ease in using and its effectiveness. On the other hand a teaching method is a way of presenting instructional materials or conducting instructional activities. The use of this portfolio is designed as an educational tool to present knowledge gain through thorough reading and based on the information presented by the various groups in the course. This teaching strategy can be used to improve the attitudes and performance of Tutors and Teachers within the classroom. It consists of reflections, artefacts and projections on each teaching strategy i. e. ooperative/collaborative learning, portfolios, and problem solving/critical thinking. Notably, establishing clear, practical classroom rules at the start of the school year can help you keep students on track to learning while promoting good behaviour and responsibility. Strategies focused on increasing student participation and learning were developed and implemented in three statics sections of varying sizes over the last two years. Overall student perception of these strategies and their impact on learning in three sections of different size is very favorable. In addition, analysis of student ratings grouped by cumulative GPA indicates different strategies are perceived as helpful by different groups of students. However, implementing a combination of strategies seems to help all groups. Many of these strategies work across all class sizes and do not require significant investment in technology or hardware. However, more work needs to be done to determine the effect of these strategies on actual student learning or performance. 5 A word of caution is appropriate. This paper describes different strategies but it is important to note that strategies by themselves may not improve student learning. How strategies are implemented by the instructor and the instructor’s attitude plays a significant role in student learning. An appropriate quote comes from Louis Schmier: â€Å"Education without caring, without a soul, without a spirit, without purpose beyond subject matter is as viable as a person with a brain but without heart. Pedagogy, technology, and techniques are no substitute for love and caring†. A Reflective Paper on the use of Cooperative/Collaborative Learning as a Teaching Strategy Cooperation is working together to accomplish shared goals. Within cooperative activities individuals seek outcomes that are beneficial to themselves and beneficial to all other group members. Cooperative learning is the instructional use of small groups so that students work together to maximise their own and each other’s learning. The idea is simple. Class members are organised into small groups after receiving instruction from the teacher.

Evergreen Naturals Market Essay

There were numerous factors that contributed towards the constant success of Evergreen Natural Markets. The company’s methodology towards growth and expansion is one of the integral factors. Where most companies seek to grow by re-investing their profits back into their businesses (ploughing back), Evergreen adopted a more radical approach by acquiring other competing companies or companies that show potential of growing rapidly. Evergreen designed a strategy that was twofold in nature. By bringing in rival companies under the Evergreen umbrella, the approach simply eliminated any competition, increased the resources and financial base and made it easier for Evergreen to have a wider scope and reach. Granted, acquisitions have issues with integration of management and operations. However, this approach has been steadily used by Evergreen, and this has resulted in its prosperity as an organic food distributor. As the latest addition to the Evergreen umbrella, Aragula Grocers serve to make the effect of the mother company increasingly widespread. The recent acquisition can allow the company to lower its prices and engage in aggressive marketing that will make Evergreen more successful. 2. Why do stores improve their performance after being acquired by Evergreen? The main reason for the increased performance after joining the Evergreen was the approach adopted by Evergreen. On the surface, they may seem like clear acquisitions. However, the acquired stores are allowed to maintain their functional systems and procedures. In this way, Evergreen owns the stores but allows them to continue operating in the same way. The slight modifications that at times were made on the administration and management included branding, change in sales approach, and other minor issues. Using the operational systems of the different stores, Evergreen was able to utilise their combined efforts and attain massive profits. On the other hand, the smaller stores also got to prosper under the Evergreen because of two arch factors. One was the fresh infusion of capital and administrative support provided by Evergreen. Evergreen offered increased investment opportunities by providing the capital, human resources, and other assistance. The second factor was an advantage of working under a larger company that allows one to work without much competition from the outside. 3. How well does the acquisition of Arugula Grocers align with Evergreen’s established approach to integrating new stores? What modifications, if any, should Norton make? The acquisition of Aragula Grocers is an advantageous addition to the Evergreen group as it offered new opportunities in Nevada, Las Vegas. However, several modifications would serve to improve the situation in their relations. Firstly, Mrs. Norton should introduce more effective communication measures that will ensure that the link between Evergreen and Aragula Grocers is not severed. It was discovered that the link between these two parties was weak, and this will lead to confusion and dilution of the vision of the mother company. Secondly, Norton also needed to rectify the financial status of the store before investing in it seriously. Aragula Grocers was acquired amid a series of financial issues and complications that showed signs of mismanagement. Adopting these problems will lead to failure of the store and eventually, losses for Evergreen. Mrs. Norton should also consider making modifications to the management style in Aragula Grocers. The changes should reflect the three proposals that she made concerning all acquisitions under Evergreen. These changes involved investing in improving human resources, maintaining the local setting, and caring about the welfare of the employees and customers. These three proposals would serve to change the atmosphere and approach taken by the Aragula management as they start operations under Evergreen.

How to Move Up Retail Career Ladder Without College

How to Move Up Retail Career Ladder Without College Huge numbers of young people at all levels of education currently work in the retail industry- tons of Millennials between the ages of 19 and 30 work in retail sales positions,  often starting at a low hourly wage right out of high school. If you find yourself on the bottom rung of a retail career and would like to advance, here are a few strategies to get yourself to the next level. 1. Know where you’re going.You can’t make real progress without a target in mind. Have an idea for where you want to end up. What’s your career goal? Then start taking steps to get there. Direction is a good and grounding thing. Observe the people you work with and learn from them: what are they doing that you like? Can you ask them to help you get to where they are? Find a mentor and follow his or her advice.2. Find the right company.Find a place to work where you can reasonably expect to achieve your goals. Take extra care to pick a company you genuinely like, whose business prac tices mesh with your ideals. It’s much easier to demonstrate your passion for work if you can muster up some genuine enthusiasm for where you work.3. Consider a degree.Most stores don’t require a degree for an entry-level sales position, but you might need some postsecondary training (at least) to advance beyond sales and get anywhere else you want to go in your field. Consider an associate’s degree in retail management, with courses in accounting, conflict resolution, or business communication. You might even consider a bachelor’s degree in Economics, if that’s viable for you.4. Think management.Research jobs in retail management and devote yourself to acquiring the skills you’d need to be considered for those positions. Start tweaking your resume to emphasize your leadership expertise and strengths. Look around for companies that are looking to expand and are likely to have management openings for a hungry striver such as yourself.5. Impre ss your boss.If you constantly prove yourself to be an asset to your supervisors, and you constantly make her look good with your performance, then you’re well on your way up. Put in the extra work to impress who you need to be impressing. Be open to feedback and constructive criticism. Ask for advice on what might be holding you back and how you can improve and grow. Go above and beyond.6. Know your value.What do you bring to the table that your co-workers or competitors don’t? How can you show yourself to be an asset to a company- either where you are now, or where you’d like to be? Figure that out and then figure out how to communicate it in a job interview or annual review.7. Keep at it.If you know where you want to go, and what you need to do to get there, then the battle is half won already. Persist in your pursuit. Keep learning and pushing yourself. Keep paying attention to what others are and aren’t doing. Your level of commitment will determine how fast you advance.

Characteristic Of A Moral Person Philosophy Essay

Characteristic Of A Moral Person Philosophy Essay Moral are defines in many ways by the understanding of an individual. Generally, moral is defined as the principles of right and wrong in behavior. That is, the capability of an individual to differentiate the right and wrong action. Morality is taken to be significant, moral actions are frequently taken to merit praise and rewards, and immoral actions are often taken to merit blame and punishment. Moral principles are an important part of what makes a good person. Therefore, what are the characteristic of a moral person? It’s the action you take to carry out the values, ethics and morals that you believe in. Our character is not mirrored by what we say, or even by what we aim, it is a reflection of what we do. Being of good moral personality is to have a collection of attributes which make up your behavior and define the way in which you act which are considered respectable. How do we judge an individual as a moral person? However, do we judge by society’s principles for moral standards or by religious moral standards? Yes and No. For example, killing someone is immoral but moral sometimes. In an unlikely scenario, the act of self-defense by killing someone to protect oneself from danger is immoral or moral? In most cases self-defense is a justifiable cause for killing. In another scenario, a poor man steals from a rich man to support and pays for his daughter medical fees. This man is performing in a way that makes us respect him as he cares for his daughter. Is it a moral act? It could be as the poor man is desperate for money and he is trying to save his daughter’s life. He is after all steals from a rich man who has extra money and it wouldn’t hurt to lose some money. Nevertheless, it is always a wrong action to steal in the society’s view. But we are to be careful when judging them based on moral standards. Contents :The Characteristic of A Moral Person Responsible There are many important characteristic of a moral pers on. One of them is having responsibilities. Responsibility, a noun is derived from responsible is a person worthy of trust, having an obligation or a duty towards something. To be morally responsible for an action, is to be worthy of a certain kind of reaction such as compliment and blame for having performed it. Moral responsibility is when there are right things that one should do. Though an individual do have a choice to do what is right. Caring for family, making a living and paying taxes are some moral responsibilities that are right. A moral person has responsibilities towards people, animals and the environments. For example in a situation of car accident, a moral person would call an ambulance or helps the injured out of the car. It depends on how morally they are and their courage to help. Conversely, an immoral person would just look and walks away. Besides that, a moral business owner has several responsibilities to their employees. They would be responsible to ensure its employees are paid on time and also to have a moral and legal responsibility to provide a safe and healthy workplace. A moral person would be responsible to care and protect the animals and the environments. They would not throw rubbish anywhere to keep the environment clean nor would they participate to animal abusive.

Globel health presentation Essay Example | Topics and Well Written Essays - 500 words

Globel health presentation - Essay Example In 1978, the Alma-Ata declaration developed a global policy for health, which was to be realized by the year 2000. In this global policy, a universal primary health care system based on acceptable and practical methods was adopted. This was to involve the people and be affordable in different countries. This was adopted by most countries, except some capitalistic countries. In developing countries, this was faced with a number of obstacles, including political instability, poor economy, and emerging diseases. WHO is a major player in implementing the Alma Ata declaration. The development of the Millennium Development Goals (MDGs) helped in propagation of global policy. Today, different studies show that a health system comprising primary care is likely to deliver better health care. However, it is impossible for one heath policy to apply to the whole world. This is because of the difficulty in formulating uniform health interventions, which target a great number of people and different key groups with varying risk factors. These also live in different environments. Maternal and child health are critical in the global policy. Cost-effective interventions were identified, but the evidence on how these could reach the vulnerable groups was not established. Generally, the Alma Ata declaration is an unfinished business. However, it has been influential in responding to dynamic health issues across the globe, and so is a potential for health developments. The World Health Organization has a global policy of improving the quality of health, developing healthy lifestyles for all people, alleviating health risks, and being responsive to the determinants of health involved. The WHO public policies of health are age-and gender-sensitive, which will facilitate the empowerment of communities, self-care, and health protection, while cooperating with its different partners. On biological weapons, the